Yahoo Small Changes To Make Ad Layout

According to Yahoo! Search Engine Roundtable with some minor changes to the layout of the advertisement SERPs (Search Results Pages Engine), and also reduce the number of ads that appear in the SERPs. They have now moved to the position of the display URLs in the description. Ad layout is now contains advertisements only three, rather than four the previous layout.

Here is a picture of ‘Old Layout’:

If you’ll look closely at the picture above, you can see that the URL to display ads related to the description. Also, there are four ads in the console.

Now look at the ‘Layout Improvement’:

In this picture you can see the display URL is moved under the description and also the console only three ads today.

There are some interesting posts on Search Engine Roundtable Forum. Here are some excerpts from the thread:

“Overnite, it looks like Yahoo has made another big change in their sponsored ads. With some keywords I follow usually shows 4 ads above the organic results, now only three – very consistent! Also, the ads seem to be more compact at the same time (closer together), but larger (current URL on its own line). Yahoo could eventually looks better money, and now to show fewer ads. You can verify anyone else? ‘

“I see now, blogging. Thank you! ‘

New change is a classic example of Yahoo! follow every step of Google. Now, the way I see it, if it is not a copycat, I do not know what is.