What Confusing Warning Link On Google

Editor’s Note: This is a guest post from an author in the field of search engine marketing. Any suggestion to the author, and do not reflect the views of our organization.

If you read the post Chris Crum on Monday, you could be one of the thousands of webmasters who receives notice of differentiated Links Google Google Webmaster Tools (GWT) last week. As mentioned article Chris’, “the head of web spam team” Google, Matt Cutts promised on Friday that the revised notice more clearly express the intent of the original message will be distributed soon.

Update: Since this article was originally written, Cutts questions about the messages in a blog post.

That notice came Monday afternoon GWT message inbox and read:

“We noticed that some of the links that point to your site using Google Webmaster Guidelines techniques out.

We do not want to put any trust in artificial or unnatural links. We recommend removing any links that are not fair to your site. However, we recognize that some of the links out of your control. As a result, for certain circumstances we take action which is not targeted and not a natural link your site as a whole. If you can remove one of the links, please submit a reconsideration request, including actions you take.

If you have any questions, please visit our Webmaster Help Forum. ‘

The second message helps to explain that the website receives a message not trusted by Google as a whole, but only “some” of links pointing to a web site does not meet Google’s Webmaster Guidelines.

Webmaster recommend “remove” any “unnatural links” and filed a reconsideration request. Request a review, historically reserved for the website to be penalized in various ways, including deindexing and / or rank drops. Remember though, update notices saying that I do not trust the website as a whole.

Raises the question that if Google does not suspect your site as a whole, and Matt Cutts said that the notification “… not always automatically have something to worry about, “Why Google proposes to file reconsideration requests at all?

In it lay the confusion.

What is one to do now?

There is much speculation circulating online about how to treat a warning. Some suggest you ignore them and continue with business as usual. Some believe that the filing of an application for review is an admission of guilt.

It is always my advice to follow directions from Google when it comes to this notice. You should try to remove the non-natural backlinks and you have to apply for judicial review. After all, I would say “please.”

Where do I start? Begin by pulling inventory backlinks. You can withdraw linking domains of GWT console under the traffic. However, this does not provide a specific URL that links to you, the only domains that have links pointing to your site. I recommend using a third party tool like SEOMoz Open Site Explorer or Majestic SEO Site Explorer link your inventory. This is a paid tool but will provide you with all the incoming URL link, which will make your learning too easy.

What am I? Google does not want to believe “natural” or “artificial” links, as they say in the (equally confusing) their second message. However, what is “unnatural” and “artificial” really mean? According to the Webmaster Quality Guidelines, they recommend the following quality tests:

“A good standard is if you want a comfortable explaining what you’ve done to a website that competes with you. A Another useful test is to ask, ‘Is this my users? Would I do this if search engines did not exist? ‘”

I always liked the second approach – focus on your users. You have to promote your business on the site and the content relevant to your audience. You have to ask yourself, “is this value a link to potential customers?” If not, then it should be removed.

Create a spreadsheet from the site and a specific URL with a link you want to remove. This spreadsheet will serve as a tracking document when submitting your request reconsideration.

How do I get this link removed? Nothing, easy one-click solution here. Taking the time to gather contact information and submit the request to the webmaster to remove the link. If possible, include specific URLs that link is to simplify the process for webmasters.

There is no guarantee that these links will be deleted. In fact, the success rate is relatively low remove the link. There is no incentive for webmasters to take the time to find the page on their CMS and remove the link. However, this is what I want to do we, so do we.

It is very important to monitor your learning and outreach in detail because you will need this information when submitting your request reconsideration.

In a spread sheet, add the date range for the “removal request 1” and “2 removal request” so you can keep track of all correspondence you send. It can help support your case when you submit a reconsideration request.

How many rounds of outreach play really depends on you. Some webmasters will go so far as to stop and desist letter drafted by the legal department and sent to the webmaster, which has proven successful in motivating the publisher to remove the link.

My recommendation as thorough as possible with your backlink analysis to prevent the notification from Google about links that do not conform to their Webmaster Guidelines.

What should an application for review look like? First, do not stress about it. You do not draw up legal documents, email Google to let them know that you are after power, they have to check your work and rewards you with the proverbial gold star. Use the facts that have been collected in a tracking sheet to help you compose your message. Demand example might look like this:


After receiving notification from unnatural links to Webmaster Tools on July 19, we immediately checked [number linking URL] backlinks and knew [the total number of links you want deleted] is not a natural link, then contact each webmaster and request removal. We did [1, 2, 3, etc..] Round outreach to the webmaster to request removal, concluding with a cease-and-desist letter in our last round of outreach [only if you send a C & D]. We believe that we have taken the necessary steps to remove the unnatural link and we will not see the inherent Links consideration.

Thank you,

[Website] webmaster

You obviously can extend these templates as you see fit, but be careful with your words and 500> 2850 characters (including spaces) limit reconsideration request form in GWT.

Making the whole process should ensure that you are not reasonable notice Links will be removed. In addition, take the time to analyze your current backlink profile should make sure that your incoming links meet Google’s Webmaster Guidelines and will prevent you from receiving notifications, and the negative impact of the algorithm update.