Want To Increase Your Sales In Pinterest?

This week, comScore gave a monthly list of the top 50 websites in the United States (in terms of unique visitors), and Pinterest made the list for the first time. It’s still growing. As it continues to attract more users, online retailers continue to try and use them to their advantage and sell more items.

Are you to use Pinterest to boost your online sales? Have you ever bought something you find on Pinterest? Let us know in the comments.

We spoke with Matt Pine, VP Marketing at Ubokia, services, allowing consumers to post what they want and be able to match people to sell things. “Think Craigslist in reverse, but now people are looking for something that you do not have to spend the whole day sitting behind a screen press the refresh button, you can post your ‘want’, and the item (the seller) will find you, “said Pine.

That Ubokia particular advantage of Pinterest to match buyers and sellers, so the company knew little about the e-commerce side of Pinterest.

“In general, I think has the potential to provide the greatest evolution in e-commerce since Google launched AdWords Pinterest,” said Pine WebProNews. “Of course there are countless factors that come into play. In essence though, Pinterest is the biggest ‘discovery’ machine ever seen. If Pinterest can generate ways to properly integrate modules or processes for users to actually get the items that they think they can definitely a powerhouse in the world of e-commerce. ‘

Pinterest has said it is interested in e-commerce. It has a section of the prizes, which allows you to search for items by price.

“Well, Pinterest is about image, so that it starts with the quality of the picture,” Pine said, when asked about the best practices for selling items via Pinterest. “Remarks on Pinterest underutilized, but key to appear on Pinterest search. Seller will need to ensure that their images link directly to the page where one can buy the item. For example, we have a number of jewelry retailers to list items for sale Ubokia, then pin items from Ubokia on Pinterest. By way of an interested buyers can directly contact the seller or make a purchase. ‘

“The confusing part is getting enough online marketable [of] the attention of potential buyers enough to convert sales,” she continued. “With Pinterest, it means that the seller will need to develop high quality pin board to build a huge following and generate significant repins. The only way to really achieve this through Pinterest to organic practices clamp quality, original content. Unlike SEO, is not really an effective way to increase artificially the following persons Pinterest. ‘

“In addition, the seller must pay attention to Pinterest to reach people who Repin their content,” he added. “All repiners and followers the potential customer and seller need to reach them. Communicating Pinterest is not easy as the only option is to leave comments on user pin. ‘

Facebook is currently testing a feature that can compete directly with Pinterest, although it is important for the growth of Facebook itself is Pinterest. With these features, retailers can provide users with the ability to “I” items, and make a list of expectations.

While Pine admitted that he did not have the opportunity to experiment with the features, he said, “I believe that Facebook is on track to bring into the fold of Facebook social commerce concept ‘want’, but it provides user the ability to claim that they want something just a small part of the equation in leading a successful transaction. Facebook will need to develop a platform that will allow the seller to find a buyer that is relevant, and then talk to them. ‘

“In addition, the platform requires a transaction module as well,” he added. “Basically, we’re talking about a complete e-commerce platform. How does Facebook handle rating, fraud, spam, etc? ‘

“Developing a market is not something that can be developed overnight from the ground up – even the resources of Facebook,” says Pine. “Marketplaces are not developed overnight. In addition, the history detrimental Facebook users to engage in trade with Facebook. So Facebook has developed an efficient process of thinking to apply Facebook commerce experience. At the end of the day, Facebook has always had the potential to be a contender because of their Facebook. Personally, I’m very excited about it because it just validated the models ‘want’ to ikakalakal. ‘

We will soon have a better idea of ​​the direction of Facebook commerce is coming next month, the company will hold the event to talk more about his offer of Gift, launched in September.

Pinterest can find a way to play feature.

As the sale of goods by Pinterest, you are more likely to find success in a particular category at the moment.

“Jewelry, home decor, fashion and jump as well, but we also see people using Pinterest and Ubokia in creative ways,” said Pine. “For example, a very popular craft on Pinterest, and we see consumers not the creative capacity, but the desire to want to buy finished products from Pinterest post.”

Pinterest has expanded its category as well, and I hope it will continue to grow as the size of the audience.

It should be noted that Pinterest seems to have done better than Facebook and Twitter, when it comes to the average order value.

This week, Pinterest announced that it is launching a new site feature verification. It is important for users to build trust, and worth considering for business e-commerce.

Do you think you will be an important tool for online business Pinterest? Does it? Share your thoughts.