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Consumer Direct Marketing | Tech News

Consumer Direct Marketing

Consumer Direct Marketing is a form of marketing where the consumer is directly targeted products and services related to communication. In this age of information explosion with multiple channels for the advertising directly to the consumer and this is the main reason for the increase in popularity. Cell Phone text messages, email, interactive consumer websites, online display ads, brochures, catalog distribution, promotional letters, and outdoor advertising are some of the major media Marketing Consumer Direct. Marketing messages emphasize a focus on the customer, data, and only accountability.

Characteristics Consumer Direct Marketing:
1. Messages addressed directly to customers and / or subscribers. It relies on the ability to cope with the members of the target market. Address capability comes in various forms including email addresses, phone numbers, web browser cookies, fax number and postal addresses.
2. Trying to bring a specific “call to action.” For example, an ad may ask the prospect to call a free phone number or click on the link to website.3. Emphasizing monitored, measured response from customers – regardless of media. Direct Marketing Channels:
A. Email Marketing: This is the most common and reliable Marketing.
B directly. Online tool: This channel targeting internet users very frequently
C. Mobile: SMS and MMS are the major marketing media mobile phones.
D. Telemarketing: Contacting customers directly by phone also takes tool
E. Coupon: Coupon is used in print and digital media to get answers from readers. An example is a coupon to receive a mail reader and get to the store check-out counter to receive marketing discount.
The main advantage is that marketers can learn the results of their marketing because he received a direct response from consumers. In traditional advertising such measurement is impossible. Measurement of results is a key element in successful marketing. The Internet has made it easier for managers to measure the results of marketing campaigns. This is often achieved through the use of a particular website landing page directly related to promotional materials. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (eg, 1000) and dividing by the number of responses (the People visiting the unique website pages). Another way to measure is to compare the projected sales or leads generated for a specific time period with actual sales or leads after a direct advertising campaign.