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Business | Tech News - Part 2

Category Archives: Business

Reports 43 Percent Revenue Increase

Russian search company with little trouble fending off Google in his homeland also doing quite well financially. Now, Yandex announced financial results for 2010, and the company has seen amazing earnings rose 43 percent compared with 2009.

That puts Yandex revenues for 2010 to be approximately $ 410 million in total net enough. For some other achievements, the official announcement explains, “income from contextual advertising has grown 45% year-over-year.”

Also, the number of Yandex advertisers increased by more than 40% on a year-over-year, with a total of about 180,000 at the end.

Meanwhile, according to the Russian Association of Communication Agencies, the Russian online advertising market overall has grown by 37 percent between 2009 and 2010, placing Yandex – which controls about 64 percent of the domestic market share Search – continuing the curve in almost every respect.

All LED Arkady Volozh, CEO of Yandex, to state, “The highlight of the year 2010, as we see it, is that by continuing to improve our product quality we managed to increase our market share in search. The large increase revenue reporting year we are two important trends – the rise of the post-crisis small and medium enterprises and the shift of ad spending online advertising on other channels “

Last week, Volozh gave an interview stating that he thinks Google and Facebook will continue to trace a local company in Russia, too.

British yokels In Social Networks, Online Shopping

Discover CEO of online retailer and social networking start acting friendly towards the simplest form of the UK: the new Hitwise data shows that people living in rural areas tend to be out of town people to participate in the Second category.

Hitwise Data Online Shopping (Photo Credit: Hitwise)

For four weeks, Robin Goad look at how many of the Internet users in specific geographic zones go on some sites. He reported, “London is the most likely to visit an online store, as the most over-indexed category in Wales and the South West.”

Goad then continued, “A similar picture also emerged when it comes to social networking …. London was again the most under-represented regions, while Northern Ireland, Wales and Scotland in all represented. ‘

The statistics contradict what most people might think, the urban population had setting technology trends. And if anyone really wants to argue, there is a possibility that the stereotypes hold true outside the UK, and even in some of the things in it. However, people seem to be living outside the major cities have become very comfortable with social networking and shopping sites.

In the ongoing fight for users, Facebook, MySpace, Bebo, and should consider advertising as possible.

This Business Is Furious With Google For Removal Of Hundreds

In May, Google announced Google+ Local, which will replace the Place Page, and improvement of local evaluation efforts throughout Google’s search results. We have written in the past about how the transition will be worth clicking the business, and we have seen some pretty crazy business talking about Google deleting review, which again, is worth the customers.

How do you think the transition Google+ Google Local? Was it the right move for Google? Let us know what you think in the comments.

Wichita Suzuki car dealers have a bad experience with transitions Google. Businesses have lost hundreds of reviews, consider an important source of marketing. Company President, Scott Pitman, a blog about the situation, show time events.

Aaron Wirtz, social media manager at the dealership, WebProNews says, “It is difficult to calculate exactly how it has affected our business. Fortunately our regular customers do not need to check the reviews of Google know that they want to do business here, but how many potential customers will find our list and turn? ‘

In the course of about a month and a half, Google has removed the reviews more and more, according to dealers. On July 15, the number of reviews is dropped 418-405. On August 1 they drop 405-281. On August 3 they dropped 281-9.

Think about it for a second. Are you more than 400 reviews for your business, many are positive, and that number is quickly reduced to 9. 3 or 4 of 9, Wirtz tells us, is negative.

In a blog post, Pitman share some screenshots, claims reserves. Here, you can find 418 reviews:

Here, you can see the 9 reviews in Google, Google displays even from the main search results:

It does not necessarily reflect the number of small business review, regardless of the ratio of positive to negative, except maybe the business is brand new. The company was founded in 2007, and claimed to rank # 1 Suzuki Automotive Retailers in the United States in 2009, 2010 and 2011.

Note: In another screenshot that goes with the top, showing the relationship “more reviews” at 169, still far less than what the company once had.

“We’re not just in Wichita dealers affected by this problem,” notes Wirtz. “But our case is certainly one of the most interesting.”

“A lot of deals in Wichita so far unaffected, but the dealer in Wichita is left with nothing but 0/3 review, gave them 0/30 score on average,” he said.

Wirtz put this video on the situation:

“During the bumpy transition from Local Area, thousands of businesses have lost customer reviews submitted also that Google collected for them now,” said Pitman blog post. “We’re hearing reports of lost business studies three times within a period of 30 months.”

“The problem is, review disappear without warning or explanation, and many businesses affected collected reviews with integrity,” he added. “Any attempt to contact Google will produce blurry, canned response citing the whole list of reasons why reviews may or may not be removed. Even now, I do not have a customer service team to answer questions on Yahoo local reviews and online, citing the reason that Local is a free service. ‘

Automotive News, who interviewed Mr. Pitman, shared a statement from Google on the matter, saying that Google aims to avoid “spam” content, even at the risk of sometimes remove legitimate reviews.

Wirtz told WebProNews, “We do not feel like one review that ‘spam’. Each post reviews written by customers to do business with us, which contains specific information about the transaction, and most of the reviews mentioned our staff members by name. None of the reviews contain links, irrelevant text, or any of the other features commonly associated with spam postings. ‘

Google has restored some of the reviews. When we checked in with 54 of them (still good less than 418 companies in mid-July.

“Most of the reviews seem to be restored to its original removed,” Wirtz told us. “We know that some of the reviews is new, however.”

Fortunately, for the Suzuki of Wichita, the business has a rating of 27 (with 26 and 30 described by Google as “extraordinary to perfection”). That seems pretty good, and it is impossible to prevent a lot of potential customers.

Wirtz agreed that 27 looks “pretty good,”

“But our customers declare our business is 29/30, the average value we have posted for this,” he added.

So how much help Google in this business, after the removal of the reviews?

“The conversation we should have spoken only Google AdWords representative, who sounded very sympathetic and helpful, but because the local Yahoo was not under their jurisdiction (no customer service department exists for that product), each communicating with them broken like this , “Wirtz said we, describes the process as:

We explained the situation to them (ie missing reviews, etc.)
They said they would check with someone they know who is a specialist in the area
Then we get a return email within 24-48 hours containing canned response is why our review “may” disappear. None of the information contained in each new email all of this can be found in the product forum posts

“The re-emergence of some of the reviews we are one of the most puzzling aspects of the whole situation,” said Wirtz. “We rely on two separate correspondence from Google that if lose analysis, past. At this point there is no information from Google can be described as useful. ‘

Wirtz said he shared the response they get from Google in response to the Better Business Bureau Suzuki Wichita complaints filed against the company:

“Thank interaction. I am very sorry to hear that you are having a problem with the reviews on your local Google+ page. It comments that we find / hear the last few weeks and months. And believe me, we get the feedback to heart and work on improvement of the way we gather reviews. At this point, it is impossible for us to find reviews unfortunately lose your business. We realize this may seem unfair, but our engineers are working on a feature to create more stability review (for lack of a better word) are stable. Aaron, we, the Googlers and consumers, understand how important those reviews are a business and believe me when I say we are working to make it a better experience for everyone. Thank you for your understanding. ‘

“The positive reviews is as good as gold,” Pitman said in a blog post from the dealer. “What makes the reviews online so much more interesting than word of mouth referrals that consumers can now reach thousands, maybe millions of others, and analysis, as it is written, be permanently posted online for anyone to find. Or so we thought. ‘

On the other hand, we have to wonder how many of the negative reviews are disappearing, possibly leading to business users do not need to live up to the expectations they have from being available, and more profitable for reviewing.

Are you moving Google+ Google Local, and removal of the review as a significant cost to the business, or a necessary evil just for Google to improve the user experience? Let us know what you think in the comments.

Want To Increase Your Sales In Pinterest?

This week, comScore gave a monthly list of the top 50 websites in the United States (in terms of unique visitors), and Pinterest made the list for the first time. It’s still growing. As it continues to attract more users, online retailers continue to try and use them to their advantage and sell more items.

Are you to use Pinterest to boost your online sales? Have you ever bought something you find on Pinterest? Let us know in the comments.

We spoke with Matt Pine, VP Marketing at Ubokia, services, allowing consumers to post what they want and be able to match people to sell things. “Think Craigslist in reverse, but now people are looking for something that you do not have to spend the whole day sitting behind a screen press the refresh button, you can post your ‘want’, and the item (the seller) will find you, “said Pine.

That Ubokia particular advantage of Pinterest to match buyers and sellers, so the company knew little about the e-commerce side of Pinterest.

“In general, I think has the potential to provide the greatest evolution in e-commerce since Google launched AdWords Pinterest,” said Pine WebProNews. “Of course there are countless factors that come into play. In essence though, Pinterest is the biggest ‘discovery’ machine ever seen. If Pinterest can generate ways to properly integrate modules or processes for users to actually get the items that they think they can definitely a powerhouse in the world of e-commerce. ‘

Pinterest has said it is interested in e-commerce. It has a section of the prizes, which allows you to search for items by price.

“Well, Pinterest is about image, so that it starts with the quality of the picture,” Pine said, when asked about the best practices for selling items via Pinterest. “Remarks on Pinterest underutilized, but key to appear on Pinterest search. Seller will need to ensure that their images link directly to the page where one can buy the item. For example, we have a number of jewelry retailers to list items for sale Ubokia, then pin items from Ubokia on Pinterest. By way of an interested buyers can directly contact the seller or make a purchase. ‘

“The confusing part is getting enough online marketable [of] the attention of potential buyers enough to convert sales,” she continued. “With Pinterest, it means that the seller will need to develop high quality pin board to build a huge following and generate significant repins. The only way to really achieve this through Pinterest to organic practices clamp quality, original content. Unlike SEO, is not really an effective way to increase artificially the following persons Pinterest. ‘

“In addition, the seller must pay attention to Pinterest to reach people who Repin their content,” he added. “All repiners and followers the potential customer and seller need to reach them. Communicating Pinterest is not easy as the only option is to leave comments on user pin. ‘

Facebook is currently testing a feature that can compete directly with Pinterest, although it is important for the growth of Facebook itself is Pinterest. With these features, retailers can provide users with the ability to “I” items, and make a list of expectations.

While Pine admitted that he did not have the opportunity to experiment with the features, he said, “I believe that Facebook is on track to bring into the fold of Facebook social commerce concept ‘want’, but it provides user the ability to claim that they want something just a small part of the equation in leading a successful transaction. Facebook will need to develop a platform that will allow the seller to find a buyer that is relevant, and then talk to them. ‘

“In addition, the platform requires a transaction module as well,” he added. “Basically, we’re talking about a complete e-commerce platform. How does Facebook handle rating, fraud, spam, etc? ‘

“Developing a market is not something that can be developed overnight from the ground up – even the resources of Facebook,” says Pine. “Marketplaces are not developed overnight. In addition, the history detrimental Facebook users to engage in trade with Facebook. So Facebook has developed an efficient process of thinking to apply Facebook commerce experience. At the end of the day, Facebook has always had the potential to be a contender because of their Facebook. Personally, I’m very excited about it because it just validated the models ‘want’ to ikakalakal. ‘

We will soon have a better idea of ​​the direction of Facebook commerce is coming next month, the company will hold the event to talk more about his offer of Gift, launched in September.

Pinterest can find a way to play feature.

As the sale of goods by Pinterest, you are more likely to find success in a particular category at the moment.

“Jewelry, home decor, fashion and jump as well, but we also see people using Pinterest and Ubokia in creative ways,” said Pine. “For example, a very popular craft on Pinterest, and we see consumers not the creative capacity, but the desire to want to buy finished products from Pinterest post.”

Pinterest has expanded its category as well, and I hope it will continue to grow as the size of the audience.

It should be noted that Pinterest seems to have done better than Facebook and Twitter, when it comes to the average order value.

This week, Pinterest announced that it is launching a new site feature verification. It is important for users to build trust, and worth considering for business e-commerce.

Do you think you will be an important tool for online business Pinterest? Does it? Share your thoughts.

Washington Online Sales Tax Act Now

Online shoppers who are residents of the state of Washington will now have to start paying sales tax on purchases made via the Internet.

Furthermore, Washington joined 18 other states that require some online retailers to collect sales tax. About 1100 eCommerce retailers have agreed to collect state taxes in exchange for not going after them for back taxes.

Last year Washington passed laws requiring online retailers to collect sales tax. The new law changed the tax system of the country based on objective-based sources. Taxes will be collected based on the location of consumers, not the location of the seller.

“This is an important step,” said Mark Johnson, vice president of government affairs for the Washington Retail Association, the Seattle Post-Intelligencer. “This is a fundamental constants our tax structure.”

Bricks-and-mortar store supports online sales tax, saying it allows for a more fair competition in e-commerce.

Most small businesses do not support the legislation of the new tax. They infuse new software to identify 350 counties Washington taxation. They are also worried about being a national law, because they are required to sift through thousands of files the tax code and return throughout the year for each code.